Pronunciation: [kjˈuːm] (IPA) 
The spelling of the word "cume" can be a bit confusing, as it is not a commonly used word. However, its pronunciation can be mapped using IPA phonetic transcription as /kjuːm/. This shows that the "cu" is pronounced like "kyoo" and the "e" is pronounced like "ee." It is important to note that the word often spelled as "cum" is a completely different word with a different pronunciation, and should not be confused with "cume."
Cume is a term commonly used in the media and advertising industry, particularly in relation to audience measurement and tracking. It is an abbreviation for "cumulative audience," which refers to the total number of individuals reached by a particular medium or a specific advertisement over a given period.
In television and radio, cume represents the total number of different people who tune in to a particular program or station during a specific time frame, such as a daypart or a week. It provides valuable insights into the size of the audience effectively exposed to the content or the commercial messages.
Similarly, in print media such as magazines or newspapers, cume represents the overall number of unique readers who have accessed the publication within a specific period. It helps advertisers understand the reach and potential impact of their campaigns on a specific target audience.
Cume is often used as a metric to determine the popularity and success of media outlets or advertising campaigns. It enables media planners, advertisers, and marketers to analyze the potential reach and frequency of their messages, aiding in the decision-making process when allocating advertising budgets and selecting media placements.
Overall, cume offers a quantitative measure of the total audience size reached by a particular medium or advertisement, providing valuable data for strategic planning and evaluating the effectiveness of marketing efforts.
