AVMS stands for Audiovisual Media Services. It refers to a set of regulations or directives that govern various aspects of audiovisual media content and services within the European Union (EU) member states.
Audiovisual media includes television broadcasts, video-on-demand services, and other similar media platforms that combine both audio and visual elements. AVMS regulations aim to ensure freedom of expression, protect fundamental rights, and promote cultural diversity within the EU.
The AVMS directive outlines guidelines for the audiovisual industry in areas such as advertising, content standards, protection of minors, and access for people with disabilities. It also promotes the promotion and distribution of European works and sets certain limitations on advertising time, sponsorship, and product placement.
One of the primary objectives of AVMS is to guarantee the protection of viewers from potentially harmful or offensive content and to promote socially responsible audiovisual services. It aims to avoid any content that incites violence, hatred, or discrimination, and ensures the protection of minors by restricting access to certain unsuitable material.
Furthermore, the AVMS framework also addresses the rights of consumers by ensuring that audiovisual media services provide essential information about the content and advertising, allowing viewers to make informed choices regarding what they watch.
Overall, AVMS is a regulatory framework that governs audiovisual media services to protect the rights and interests of viewers while promoting cultural diversity and European audiovisual works.
