Zarch is a term coined during the 2020 COVID-19 pandemic, referring to a combination of "Zoom" and "march". It is an innovative way of conducting protests or demonstrations by using video conferencing platforms, such as Zoom, to bring together large groups of people virtually in order to raise awareness for a cause or express collective dissent and activism.
In a zarch, individuals join a virtual gathering from their respective locations, using audio, video, and chat features to engage with one another. Participants can listen to speakers, share their thoughts, and collectively voice their concerns or demands. This form of protest enables people to connect and mobilize without physically gathering in one physical location, avoiding potential risks associated with public gatherings in situations where they may be prohibited, restricted, or inadvisable.
Zarch allows individuals from different geographic locations to come together, fostering a sense of collective activism and unity, transcending physical boundaries. It can be seen as a creative response to the challenges posed by the pandemic, providing an alternative means for individuals to participate and engage in public discourse and advocacy.
Although zarching may lack the physicality and immediacy characteristic of traditional forms of protest or march, it enables people to exercise their freedom of speech and assemble digitally, adapting to new circumstances and technological advancements. As with any form of protest, zarching may have social and political implications, often aiming to attract attention, influence public opinion, and bring about desired changes.
