SUB SEGMENT Meaning and
Definition
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The term "sub segment" is used in various contexts, but in general, it refers to a specific category or division within a larger group or market segment. It involves breaking down a broader segment into smaller, more specialized parts in order to focus on a specific target audience or customer base.
In marketing, a sub segment typically refers to a subgroup of consumers who share similar characteristics or needs within a larger market segment. For example, within the "automotive" market segment, there can be sub segments such as "luxury cars," "electric vehicles," or "compact sedans." Each sub segment has distinct preferences, demands, and behaviors that marketers can analyze and develop tailored strategies for.
In the technology industry, a sub segment can pertain to a specific type of product or service within a particular market segment. This could include sub segments like "mobile gaming," "cloud computing," or "wearable technology." By identifying and addressing the needs of sub segments, companies can offer more targeted and specialized solutions to their customers.
Overall, the concept of sub segments involves dividing a larger group or market segment into smaller, more specific categories for the purpose of understanding and catering to the unique requirements and preferences of individual subgroups.
Common Misspellings for SUB SEGMENT
- aub segment
- zub segment
- xub segment
- dub segment
- eub segment
- wub segment
- syb segment
- shb segment
- sjb segment
- sib segment
- s8b segment
- s7b segment
- suv segment
- sun segment
- suh segment
- sug segment
- sub aegment
- sub zegment
- sub xegment
- sub degment
Etymology of SUB SEGMENT
The word "subsegment" is formed by combining the prefix "sub-" with the base word "segment".
The prefix "sub-" comes from Latin and means "under" or "below". It is commonly used in English to indicate "secondary", "lower in rank", or "part of a larger whole".
The base word "segment" originated from the Latin word "segmentum", which means "a piece cut off". "Segment" refers to a distinct part or section of something that is being divided or categorized.
When the prefix "sub-" is added to "segment", the resulting word "subsegment" indicates a secondary or smaller division or part of a larger segment.
