The phrase "running counter to" is commonly used to describe something that goes against or contradicts another thing. The spelling of this phrase can be broken down using the International Phonetic Alphabet (IPA). The first word, "running," is spelled /ˈrʌnɪŋ/ with a stressed "u" sound and a short "i" sound. The second word, "counter," is spelled /ˈkaʊntər/, with a stressed "ou" sound and a short "e" sound. The phrase as a whole is spelled as it sounds, with a clear distinction between the two words.
The phrase "running counter to" is an idiomatic expression that conveys the concept of going against, conflicting with, or opposing something. It implies a contradictory or incompatible relationship between two ideas, actions, or principles.
To put it simply, when something is said to be "running counter to" another thing, it means that it contradicts the purpose, direction, or expected outcome of that thing. It signifies a conflict of interests or a divergence in beliefs, intentions, or goals.
This phrase is commonly used to describe situations where one particular action or idea goes in the opposite direction or opposes the prevailing trend or notion. For example, if a company's decision to increase prices runs counter to its aim of maximizing customer satisfaction, it implies that the action contradicts the company's primary objective. Similarly, if an individual's behavior runs counter to societal norms, it suggests that their actions go against what is generally accepted or expected in that particular social context.
In essence, "running counter to" implies a situation where there is a clear contradiction, opposition, or inconsistency between two things, often leading to a sense of conflict or disagreement. It serves to highlight the contrast between the expected or desired outcome and the actual action or idea being discussed.