RETARGETING Meaning and
Definition
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Retargeting is a digital marketing strategy that involves displaying advertisements to individuals who have previously engaged with a brand or website. Also known as remarketing, it is a technique used to re-engage users who have shown interest in a product or service, in an effort to encourage them to take further action.
In retargeting, tracking pixels or cookies are used to gather information about the browsing behavior of users. When someone visits a website or interacts with digital content, these trackers mark the user, enabling the brand to identify and target them with tailored advertisements later on. This technique allows businesses to stay at the forefront of a potential customer's mind and increase the chances of conversions.
Retargeting campaigns often involve displaying ads on other websites, search engines, social media platforms, or through email marketing. These ads can be customized based on the specific actions the user has taken on the brand's website or the products they have shown interest in. By personalizing the message and targeting those already familiar with the brand, retargeting aims to increase brand recall, engagement, and ultimately drive conversions.
Overall, retargeting is a strategic marketing approach that leverages user behavior tracking to deliver relevant advertisements to individuals who have already shown interest, with the objective of re-engaging them and converting them into customers.
Common Misspellings for RETARGETING
Etymology of RETARGETING
The term "retargeting" is a compound word composed of the prefix "re-" and the word "targeting".
The prefix "re-" comes from the Latin word "re-" meaning "again" or "back", indicating repetition or returning to a previous state.
The word "targeting" is derived from the Old English word "targe", meaning a "shield" or a "mark". In a figurative sense, it refers to the act of aiming at or directing something towards a specific goal or objective.
Therefore, "retargeting" combines these elements to indicate the process of targeting again or redirecting marketing efforts to a specific audience or goal after an initial targeting attempt. In digital advertising, it specifically refers to the practice of serving personalized ads to users who have already shown interest or engagement with a brand or product.
