RETARGETED Meaning and
Definition
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Retargeted is an adjective that describes the act of redirecting or refocusing something towards a new target or goal. It is often used in the context of marketing and advertising campaigns. In these situations, retargeting refers to the practice of utilizing data and technology to reach out to individuals who have already shown some level of interest or engagement with a product or service.
Retargeting typically involves tracking users' online activities, such as their visits to a website or interactions with certain ads, and then utilizing this information to deliver more personalized and relevant advertisements. By retargeting individuals who have already expressed interest, there is a higher chance of converting them into customers, as they are already familiar with the brand or product.
In this digital age, retargeting has become an essential strategy for businesses to improve their conversion rates and overall marketing effectiveness. It allows companies to follow up with potential customers who may have shown initial interest but did not make a purchase or complete a desired action. By retargeting these individuals, companies can remind them about the value or benefits of the product or service, encouraging them to reconsider and hopefully take the desired action.
Overall, retargeting is a powerful marketing technique that aims to enhance engagement, increase customer loyalty, and ultimately drive sales by redirecting advertising efforts towards individuals who have already shown interest in a particular brand, product, or service.
Etymology of RETARGETED
The term "retargeted" is derived from the combination of two words: "re" and "target".
The prefix "re-" is of Latin origin and means "again" or "back". It is commonly used in English to indicate repetition or a return to a previous state.
The word "target" comes from the Old English word "targe" which refers to a shield. Over time, it evolved to represent the object or goal that is aimed at or pursued.
When the prefix "re-" is added to "target", it forms "retarget", which means to aim at or pursue again, or redirect one's efforts to a new target.
The "-ed" at the end of "retargeted" signifies the past tense, indicating that something has been redirected or aimed at again in the past.
