Relaunch (/riːˈlɔːntʃ/ or /riːˈlɑːntʃ/) is a term used to describe the act of reintroducing or restarting a product, service, or event. The word can be divided into two syllables: "re" and "launch". The first syllable is spelled with the letter "r" and the vowel sound /iː/, while the second syllable is spelled with the letters "l", "a", "u", "n", "c", and "h" and pronounced with the vowel sound /ɔː/ or /ɑː/. The correct spelling of relaunch is important for clear communication and effective writing.
Relaunch is a verb that refers to the act of reintroducing or restarting a product, service, or initiative that has been previously launched but is being reintroduced in a revised or improved form. It involves giving a fresh start or bringing renewed attention to something that may have experienced a decline in popularity, success, or relevance.
When an organization or company chooses to relaunch a product, it usually involves making significant changes to its design, features, packaging, marketing strategy, or pricing to attract customers or regain their interest. The aim is to create a new buzz around the product and present it as a better, updated version of its previous iteration.
Relaunching can also be applied to other entities such as websites, promotions, or events. For instance, a website that was outdated and not functioning optimally might be relaunched with a new design, improved functionality, and additional features to enhance user experience and regain traffic.
The relaunch process typically involves a thorough evaluation of the initial launch's strengths and weaknesses, researching consumer preferences and market trends, and implementing necessary changes or improvements to ensure a successful second launch. It may also include a comprehensive marketing and promotional campaign to generate excitement and draw attention to the relaunched product or service.
Overall, relaunching is an intentional effort to reestablish and reposition something for better reception, relevancy, or success in the market.
The word "relaunch" is a compound word derived from two separate components: "re-" and "launch".
The prefix "re-" is derived from the Latin word "re", meaning "again" or "back". It is commonly used in English to indicate repetition, backtracking, or reversion to a previous state. For example, in words like "redo", "revisit", or "reconsider", the prefix "re-" indicates doing something again or going back to an earlier action or thought.
The noun "launch" can be traced back to the late 16th century and has roots in the Old French word "lanchier", meaning "to throw or hurl". It originally referred to the act of setting a boat or a ship afloat by pushing it into the water. Over time, "launch" gained a more general sense of initiating or starting something.