Rationalisation refers to the process of making something more logical, efficient, or organized, especially in a business or industrial context. It involves carefully restructuring and streamlining activities, procedures, or resources to improve cost-effectiveness, productivity, or quality.
In a business setting, rationalisation often involves the evaluation and reconfiguration of operations, workflows, or supply chains to eliminate redundancy, reduce waste, and optimize output. This can include the restructuring of departments or roles, adoption of new technologies, or the creation of standardized procedures to increase efficiency and improve overall performance. Rationalisation helps companies adapt to changing circumstances, such as market demands, resource limitations, or technological advancements.
Additionally, rationalisation can also refer to the psychological process of justifying or finding logical reasons for one's beliefs, actions, or decisions. It is a cognitive mechanism that often occurs when individuals feel the need to find explanations or support for their thoughts or behaviors, even if these justifications may not be fully rational or objective.
Overall, rationalisation encompasses both the organizational and individual aspects of adopting a logical and efficient approach to enhance productivity, cost-effectiveness, and personal belief systems. It plays a crucial role in various fields, including business management, psychology, and decision-making processes.
