"Pushing pull" is a term that describes a type of marketing strategy, primarily used in retail businesses, where companies simultaneously employ aggressive tactics to attract customers while also exerting indirect pressure to persuade and influence their purchasing decisions. This strategy aims to leverage both positive elements, such as attractive offers, discounts, and customer incentives, and negative elements, like creating a sense of urgency or fear of missing out.
Pushing pull involves "pushing" products or services directly to customers through various channels, such as advertising, direct marketing, or sales promotions. This aspect focuses on enhancing brand visibility, educating customers about the benefits and features of products, and generating immediate sales through persuasive tactics.
On the other hand, "pull" elements aim to attract customers organically, creating a desire or need for the product or service. Businesses adopt techniques like brand building, creating compelling content, and optimal customer support to establish positive associations and build long-term customer loyalty. Pull strategies strive to create an attractive brand image and reputation that would make consumers naturally drawn towards their products.
By combining both "push" and "pull" techniques, companies seek to create a holistic marketing approach that engages customers effectively at various stages of their decision-making process. This addresses the immediate short-term goals of sales while also establishing a strong brand identity for future growth and customer retention.
