PROGRAMMATIC Meaning and
Definition
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Programmatic refers to the use of automated systems or algorithms to carry out tasks and make decisions within a specific program or application. It is a term commonly used in the realm of technology and digital advertising.
In the context of computer programming, programmatic refers to the process of using programming languages and code to create software applications that can perform tasks without continuous human intervention. It involves writing code that can execute a set of instructions or commands, utilizing computer resources to complete a desired function or operation.
In the field of digital advertising, programmatic refers to the automated buying and selling of online ad inventory through the use of algorithms and real-time bidding. This technology allows advertisers and publishers to optimize their ad campaigns by targeting specific audiences and displaying ads in real-time, based on various data points such as user behavior, demographics, and location. Programmatic advertising aims to streamline the ad buying process, making it more efficient, cost-effective, and targeted.
Overall, programmatic refers to the use of algorithms, automation, and software applications to streamline and optimize various tasks and operations. It emphasizes the use of technology to execute processes, minimize human intervention, and achieve efficiency in different domains, be it software development or digital advertising.
Top Common Misspellings for PROGRAMMATIC *
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Etymology of PROGRAMMATIC
The word "programmatic" has its roots in the noun "program", which originated from the Late Latin term "programma". "Programma" referred to a public notice or a written advertisement. The term then entered the English language in the early 17th century, taking on the meaning of a planned or scheduled series of events.
The adjective form of "program" is "programmatic", which emerged in the mid-19th century. It describes something related to, or characteristic of, a program or a plan. In the context of technology and advertising, "programmatic" specifically refers to the automated buying and selling of advertising space through software or algorithms. The word's usage in this sense became more prominent in the 2010s with the rise of programmatic advertising.
Similar spelling words for PROGRAMMATIC
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