PDV is an acronym that stands for Point-of-Decision-Vending.
PDV is a sales strategy and marketing approach used by companies to strategically place vending machines or kiosks at strategic points or decision-making locations within their target market. These points are typically high-traffic areas where potential customers often have to make immediate decisions or are in need of specific products.
PDV is based on the understanding that consumers are more likely to make impulsive or spontaneous purchases when presented with convenient and easily accessible products or services at the precise moment of need. By placing vending machines or kiosks in these crucial locations, businesses can capture consumer attention and increase sales opportunities.
PDV can be applied in various industries, including retail, food and beverage, healthcare, transportation, and entertainment. For example, having a vending machine at a busy train station selling snacks, refreshments, or small merchandise can enable commuters to quickly and conveniently purchase such items on the go.
In essence, PDV aims to create an instant buying opportunity for consumers by eliminating logistical or time-consuming barriers. It offers convenience, accessibility, and availability of products or services at the point of decision-making, resulting in increased customer satisfaction, brand visibility, and potential revenue generation for businesses.
