The phrase "more and more" is spelled using the following IPA phonetic transcription: /mɔr ənd mɔr/. The first syllable, "mor," is spelled using the letter "m" followed by the vowel sound "or," represented by the letters "o" and "r." The second syllable, "and," is spelled using the consonant sound "n" followed by the vowel sound "a," represented by the letter "a," and the consonant sound "d." The final syllable, "mor" repeats the same spelling as the first syllable.
"More and more" is an idiomatic phrase that typically denotes the increasing amount, frequency, or intensity of something over time. It is used to describe a gradual progression or growth, indicating that something is occurring at an expanding rate or becoming progressively larger or more significant.
The phrase "more and more" typically suggests a continuous, ongoing trend or change. It emphasizes a consistent pattern of increase or accumulation, emphasizing the notion that the quantity or extent of something is steadily amplifying. It is often used to describe a positive development, such as growing interest, popularity, or success in a particular area.
For example, one could say, "More and more people are becoming interested in sustainable living," indicating that the number of individuals showing interest in environmentally-friendly practices is steadily rising.
Additionally, this phrase can denote a negative or undesirable situation that is gradually worsening or becoming increasingly problematic. For instance, one could state, "More and more companies are laying off employees," highlighting the escalating number of businesses letting go of their workforce.
In summary, "more and more" refers to an incremental increase or progression in quantity, frequency, intensity, or significance of something over time. It is a versatile phrase used to describe both positive and negative trends, indicating a continuous and growing nature of a particular situation or occurrence.
With continual increase.
Etymological and pronouncing dictionary of the English language. By Stormonth, James, Phelp, P. H. Published 1874.