The word "MINIMADS" is spelled phonetically as /ˈmɪnɪmædz/. The first syllable, "MINI," is pronounced as /ˈmɪni/, with a short "i" sound. The second syllable, "MADS," is pronounced as /mædz/ with a flat "a" sound. The word is a combination of the adjective "mini" which means small or miniature, and the noun "mads," which is a playful abbreviation of the word "madness." Therefore, the word "MINIMADS" can be understood as a term of endearment for something small and cute, yet a little bit crazy.