The spelling of the word "microcopy" is somewhat unusual, as it is made up of two distinct parts that are pronounced differently. The first syllable, "micro-" is pronounced /ˈmaɪkrəʊ/, with the stress on the first vowel. The second syllable, "-copy", is pronounced /ˈkɒpi/, with the stress on the second vowel. "Microcopy" refers to the small bits of text that appear throughout a product or website, such as button labels, form field instructions, and error messages. Despite its somewhat awkward spelling, it is a widely used term in the field of UX and content design.
Microcopy refers to the short snippets of text or copy that are strategically placed throughout a digital interface with the purpose of guiding and instructing users, as well as providing contextual information, encouragement, and assistance. It is a form of microcontent that plays a crucial role in enhancing the user experience.
With a focus on brevity and clarity, microcopy aims to communicate concisely and effectively in a manner that is easily digestible for users. It typically appears in labels, buttons, tooltips, error messages, notifications, and other on-screen elements. The intent of microcopy is to alleviate confusion, improve usability, increase engagement, and ultimately enhance the overall user satisfaction.
By utilizing carefully crafted microcopy, designers and content creators can provide users with clear instructions, helpful hints, error prevention, and other forms of guidance within an interface. It often exhibits a friendly and conversational tone to establish a more approachable and relatable experience for users.
Microcopy also plays a crucial role in aligning the language and voice of a brand, as it can convey the brand’s personality and values through its choice of words. Through attention to detail and user-centered design, microcopy serves as a crucial element in user interfaces by aiding users in their journey, removing friction, and supporting them in achieving their goals.
The word "microcopy" is a combination of two root words: "micro" and "copy".
The prefix "micro-" derives from the Greek word "mikros", meaning "small" or "little". It has been borrowed into English to connote something extremely tiny or minuscule.
The term "copy" refers to a written or printed reproduction of something, such as a document or text.
When combined, "microcopy" refers to small snippets of text or microcontent that is typically found in user interfaces, software applications, or interactive elements. These brief words or phrases aim to guide users, provide instructions, or clarify actions.