Mediatization is a term that encompasses various meanings and interpretations, depending on the context in which it is used. However, as a broad definition, mediatization refers to the process in which various aspects of society, such as politics, culture, or communication, become heavily influenced by, or even dependent upon, the media.
In a political context, mediatization refers to the increasing importance of the media in shaping public opinion, political agendas, and decision-making processes. It highlights the shift towards media-driven politics, where public figures and political events receive extensive coverage and scrutiny by media outlets. This process can lead to the media playing a significant role in constructing narratives, setting the agenda, and influencing public opinion.
In a cultural sense, mediatization refers to the impact of media on the formation of cultural practices, values, and norms. It refers to the increasing presence and influence of media in individuals' lives, shaping their attitudes, beliefs, and behaviors. Mediatization implies the saturation of media content in everyday life, ranging from television, movies, and social media to advertising and news, which collectively shape and influence cultural practices and identities.
Overall, mediatization signifies the transformation of various societal aspects into being profoundly affected, shaped, or even dominated by the media. It underlines the evolving relationship between media and society, where the media's role extends beyond information dissemination to actively shaping social, political, and cultural dynamics.
