Mediatising, also spelled "mediatizing," is a term used primarily in the fields of media and communication studies, which refers to the process of transforming or converting an event, phenomenon, or idea into a format suitable for mass media coverage, dissemination, or consumption. It involves the adaptation or framing of a particular subject matter to make it more accessible, engaging, and broadcastable through various media channels.
Mediatising entails the translation of complex and often abstract concepts or occurrences into more simplified, attention-grabbing formats, such as news articles, television segments, social media posts, or documentary films. This process aims to make the subject matter comprehensible and appealing to a broader audience while maintaining its factual integrity.
The practice of mediatising involves several techniques, including summarizing, condensing, selecting, and presenting information in a way that captures public interest and attention. It may involve emphasizing certain aspects of the subject matter, highlighting human interest elements, or utilizing eye-catching visuals or narratives to enhance the appeal of the media content.
Mediatising plays a vital role in shaping public discourse, as it influences how people perceive and understand events, issues, or topics based on the media content to which they are exposed. It can elevate the visibility and importance of a subject matter, trigger public debates, or shape public opinions and behaviors.
However, mediatising also raises questions about the potential for bias, manipulation, or oversimplification of complex topics, as media organizations often make editorial decisions to enhance the marketability or appeal of their content. Thus, critical analysis of mediatised representations is crucial for a deeper understanding of the subject matter and its implications.
