Pronunciation: [mˈɑːk] (IPA) 
The spelling of the word "marque" may seem tricky, but it actually follows standard English phonetic patterns. The word is pronounced /mɑːk/ with a long "a" sound followed by a "k" sound. The "que" ending is silent and is used to indicate the unique French origin of the word. "Marque" is often used in English to refer to a brand or trademark. So next time you see this word, remember its phonetic spelling and French influence.
A marque, often referred to as a trademark, is a distinctive symbol, logo, or name that distinguishes a particular brand, product or service from others in the market. It serves as a form of identification, enabling consumers to recognize and associate it with a specific company or organization. Marques are commonly used in the business world as a means to build brand recognition, loyalty, and reputation.
A marque can take various forms, such as a stylized logo, a emblematic design, or a unique combination of colors and fonts. It encapsulates the essence and values of a brand, encapsulating its key messages and positioning strategies. Furthermore, a marque can represent a company's commitment to quality, excellence, and customer satisfaction.
Marques play a vital role in marketing and advertising campaigns as they provide a visual representation of a brand's identity. They are often visually displayed on packaging, advertisements, websites, and promotional materials to build brand recall and attract target audiences. Not only does a marque increase brand awareness, but it also helps in differentiating a brand from its competitors, creating a sense of exclusivity and trust.
In legal terms, marques can be protected by intellectual property laws to prevent unauthorized use or infringement, safeguarding a brand's identity and intangible assets. Overall, a marque serves as a powerful tool for businesses to establish a unique and recognizable image in the marketplace, fostering trust and credibility among consumers.
Only now used in letters of marque, a licence or commission granted by a sovereign to the commander or owner of a private vessel in time of war to seize the ships of his enemy; the ship so commissioned is usually called a privateer.
Etymological and pronouncing dictionary of the English language. By Stormonth, James, Phelp, P. H. Published 1874.
The word "marque" has its roots in the French language. It is derived from the Old French word "marca", which evolved into "marque" in Middle French. The ultimate source of the term is the Germanic word "marka", meaning "a boundary" or "a district". This Germanic root is also related to the English word "mark", which can refer to a boundary or a visible symbol. In the context of branding or product identification, "marque" originally referred to a distinctive symbol or mark used by medieval guilds to distinguish the products of their members. It later came to be associated specifically with brands or makes of vehicles, indicating a specific manufacturer or brand identity.
