Pronunciation: [mˈe͡ɪlə] (IPA) 
The word "mailer" is spelled as /ˈmeɪlər/. In phonetic transcription, the symbol /eɪ/ represents the long "A" sound as in "mail", while the symbol /l/ represents the "L" sound. The symbol /ə/ represents the "schwa" sound in the second syllable, which is a short and unstressed vowel sound. The word "mailer" can refer to a person who mails something or a company that specializes in mailing services.
A mailer is a noun that typically refers to an individual or entity that sends mail or correspondence through the mail system. It can also refer to the actual item being sent, such as a letter, package, or promotional material. In this context, a mailer is something that is prepared for mailing and can include an envelope, package, or brochure.
The term "mailer" often connotes a person or organization involved in direct mail marketing campaigns, such as businesses, non-profit organizations, or political campaigns. These mailers may create, design, and distribute advertising or informational materials to a targeted group of recipients via postal services. They may use various media types, including letters, postcards, catalogs, or brochures, to communicate with prospective customers or donors.
With the advancement of technology, the term "mailer" has also been adopted for email marketing. In this context, a mailer refers to a computer program or software that automates the process of sending mass emails to a large list of recipients. A mailer may have features for personalizing emails, tracking open rates or click-through rates, and managing mailing lists.
Overall, the term "mailer" encompasses both the sender of mail and the items being sent, with a particular focus on the marketing and promotional aspects of direct mail or email campaigns.
The word "mailer" comes from the English language and originates from the combination of two words: "mail" and the suffix "-er".
The noun "mail" refers to letters, packages, or other items sent through the postal system for communication or delivery. It evolved from the Old French word "male", which meant a bag or wallet. This Old French term, in turn, traces back to the Latin word "bulla", meaning a lump or seal for closing something.
The suffix "-er" is a common English linguistic element used to indicate a person or thing that performs a specific action or has a particular quality. In the case of "mailer", it is used to refer to someone or something that engages in the act of mailing or sending mail.
