LONGTAIL Meaning and
Definition
-
Longtail is a term that has various meanings depending on the context in which it is used. In the field of marketing and business, the concept of longtail refers to a strategy that focuses on targeting niche markets or specialized products that have low demand, low competition, and low sales volume. This is in contrast to the traditional approach of targeting popular, mainstream products with high demand and sales volume. The term was popularized by Chris Anderson, the editor of Wired magazine, in his book "The Long Tail: Why the Future of Business Is Selling Less of More."
The longtail concept recognizes that with the advent of the internet and online retail platforms, businesses can now efficiently and cost-effectively reach and cater to niche markets that were previously overlooked. By offering a wide array of specialized products to a multitude of smaller markets, businesses can tap into the collective demand of these niche audiences, creating a substantial source of revenue. This approach is especially beneficial for businesses that have a vast product portfolio or access to extensive digital libraries, as the cumulative sales of less popular products can surpass that of popular, widely available items.
Furthermore, longtail can also refer to the specific shape of a distribution curve. In statistical terms, the distribution is said to have a long tail if a significant proportion of occurrences are found in the tail end of the curve, rather than being concentrated around the mean or average. The longtail distribution is often used to describe various phenomena, including the popularity of online content, where a few viral pieces gain tremendous traction, while the majority attract a relatively small, but steady, audience.
Common Misspellings for LONGTAIL
- llongtail
- Longtayl
- Longtaal
- Longtaml
- Longtahl
- Longtaid
- Longtaih
- Longtain
- Longtaim
- longtale
- lowngtail
- l ongtail
- lo ngtail
- lon gtail
- long tail
- longt ail
- longta il
- longtai l
Etymology of LONGTAIL
The origin of the word "longtail" is not well-documented, but it can be broken down into its components to understand its etymology.
The term "long" simply refers to something that has an extended length, beyond average or usual proportions. In this case, it signifies a longer or extended tail.
The word "tail" comes from the Old English word "tægel", which means the hindmost part of an animal's body, extending beyond its trunk or main body. This term has been used throughout various languages to describe the rear appendage of animals.
When these two words, "long" and "tail", are combined, the resulting "longtail" describes an animal or creature that possesses a tail of greater length. It is commonly used to describe species such as birds, lizards, rodents, or other animals with tails longer than expected.
Infographic
Add the infographic to your website:
