The spelling of the word "kovach" may appear confusing, but it is based on the rules of English phonetics. The first syllable "ko" is pronounced as a stressed long "o" sound /koʊ/. The second syllable "vach" has an unusual combination of consonants, as it begins with a voiced velar fricative /ɣ/ followed by the voiceless alveolar fricative /s/. Thus, it is pronounced with the "v" sound followed by a hissing sound /ɣs/, forming the word "kovach" /koʊvɑːk/.