"Hitting where it lives" is an idiomatic expression used to describe an action or event that directly affects or targets someone's essential or most vulnerable aspects of life, typically harming or causing significant disruption to their fundamental well-being or comfort. This phrase can be used in various contexts, such as personal relationships, politics, or business.
In personal relationships, "hitting where it lives" refers to deliberately attacking someone's emotional or psychological stability, often exploiting their vulnerabilities or insecurities to cause deep emotional pain or distress. It may involve making hurtful comments or exposing sensitive information.
In politics, "hitting where it lives" implies launching an attack on someone's core beliefs, values, or key issues they strongly care about. This tactic aims to damage their reputation or credibility by undermining their principles or positions.
Within a business context, "hitting where it lives" could mean targeting a competitor's main source of income or market share, often by offering a similar product or service at a more competitive price. This strategy aims to weaken the competitor's position in the market by directly threatening their customer base or profits.
Overall, "hitting where it lives" signifies a calculated attempt to strike at the heart of what is most important to an individual, a group, or an organization, resulting in serious consequences or adversity in their lives or endeavors.
