Pronunciation: [ɡˈa͡ɪz] (IPA) 
The word "guise" is spelled G-U-I-S-E and pronounced as /ɡaɪz/. The letter "G" is pronounced as a soft "G" sound followed by the dipthong "AI" which gives the "I" sound. The letter "S" is pronounced as the voiceless sibilant sound at the end. "Guise" is a noun that means an external appearance, particularly a false one. It is important to spell and pronounce words correctly to avoid confusion and misinterpretation in communication.
The term "guise" refers to the outward appearance or manner in which someone or something appears, particularly when it is intended to deceive or conceal the true nature or purpose. It encompasses the disguise or facade under which something or someone operates. "Guise" originated from the Old French word "guise," which means "manner" or "fashion."
In a literal sense, "guise" can refer to a costume or attire worn to conceal one's identity or assume a different persona, often worn during theatrical performances or masquerade parties. However, the term is more commonly used in figurative contexts, describing the deceptive or false appearance of an individual, group, or even an idea. It implies that there is a deliberate effort to portray oneself or something else in a particular way for personal gain or to achieve specific goals.
The notion of "guise" suggests that there is an element of misrepresentation or fraudulence involved, as it involves hiding the true nature or intentions beneath a deceptive front. It emphasizes the importance of not simply accepting appearances at face value, but rather interpreting and scrutinizing them to uncover the underlying truth. In this sense, the word serves as a reminder to approach situations and individuals with caution and critical thinking, acknowledging that what is seen on the surface may not accurately reflect reality.
External appearance; dress; manner: guisards.
Etymological and pronouncing dictionary of the English language. By Stormonth, James, Phelp, P. H. Published 1874.
* The statistics data for these misspellings percentages are collected from over 15,411,110 spell check sessions on www.spellchecker.net from Jan 2010 - Jun 2012.
The word "guise" originates from the Old French word "guise" (pronounced as "giz"), meaning "manner, fashion, style, appearance". It was derived from the Old High German word "wīsa", meaning "manner, way". Over time, the meaning evolved to refer specifically to an external appearance or costume adopted to conceal one's true identity. It entered the English language in the mid-15th century.
