"Gives away store" is an idiomatic expression that refers to an action or behavior where an individual or entity divulges too much information or reveals their true intentions, leading to a disadvantageous position or giving away valuable assets. The phrase commonly derives from a business context, but it can also be applied to personal situations.
In a business setting, "gives away store" often implies that a company or entrepreneur unintentionally discloses critical trade secrets, confidential information, or pricing strategies, thereby undermining their competitive advantage. For example, if a company announces a significant upcoming promotion campaign to the public, including their rivals, it can be said that they are giving away store as they are revealing their plans, giving competitors an opportunity to counteract or exploit the information.
On a personal level, "gives away store" could describe an individual who excessively reveals their true emotions, thoughts, or vulnerabilities, often leading to exploitation or manipulation by others. This can occur when someone shares personal information without maintaining proper boundaries, granting others the chance to take advantage of their weaknesses or use the disclosed information against them.
Overall, "gives away store" is a phrase that illustrates instances where excessive disclosure or openness results in a loss of control, vulnerability, or disadvantage, whether in a business or personal context.
