GENERAL MOTORS COMPANION MAKE PROGRAM Meaning and
Definition
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The General Motors Companion Make Program refers to an initiative established by General Motors (GM) that encompasses a range of policies and practices aimed at expanding the company's presence in the automotive market through the formation of companion make vehicles. Companion make vehicles, also known as captive import brands, are cars produced by one car manufacturer but marketed and sold under a different name or brand.
Under the Companion Make Program, GM collaborates with other automakers to create these companion make vehicles, which allow GM to broaden its product offerings, target different customer segments, and compete in various market segments. This program enables GM to leverage the strengths and capabilities of partner companies while achieving cost efficiencies through the sharing of platforms and technologies.
Through this program, GM can produce vehicles that cater to diverse consumer preferences, serving different market niches or price points. Furthermore, companion make vehicles often target specific regions, allowing GM to establish a stronger presence in different markets around the world.
The General Motors Companion Make Program reflects the company's strategy to expand its market reach, enhance its product portfolio, and increase its global competitiveness. By collaborating with other automakers and introducing companion make vehicles, GM aims to capitalize on the strengths of this program to solidify its position as a leading player in the automotive industry.
