FMCG stands for Fast-Moving Consumer Goods. It refers to a category of consumer products that are non-durable, have a relatively low price, and are consumed frequently or have a short shelf life. FMCG products are typically sold in large quantities and have a high turnover rate, meaning they are constantly being purchased and replaced by consumers.
Examples of FMCG products include food and beverages, personal care products, cleaning supplies, toiletries, over-the-counter medicines, and many other everyday household items. These goods are often necessities or essential items that consumers rely on for their daily needs.
FMCG products are characterized by a fast-paced supply chain and distribution process, as they need to be readily available to consumers at all times. They can be found in a wide range of retail outlets, including supermarkets, convenience stores, drugstores, and online platforms.
The marketing and branding of FMCG products often focus on attracting mass consumer appeal. They often heavily rely on advertising and promotions to gain visibility and stand out in a highly competitive market. Due to their high frequency of purchase, brand loyalty plays a crucial role in the success of FMCG products.
Overall, FMCG refers to consumer goods that are consumed or replaced frequently, have a low price point, and are characterized by a fast-paced supply chain and high turnover rate.
