Pronunciation: [fˈansəvɪs] (IPA) 
Fanservice is a common term used in the anime and manga communities to refer to content that is added specifically to appeal to fans. The word is a combination of "fan" and "service", and is pronounced /fan.serv.ɪs/ in IPA phonetics. The first syllable is pronounced with the same "a" sound as in "fan", followed by the stressed second syllable with an "er" sound. The final syllable has a short "i" sound, followed by an "s" sound.
Fanservice, also known as fan service or fan-service, is a term used to describe elements or content specifically designed to cater to the desires, fantasies, or preferences of devoted fans within a particular fandom or community. The concept originated within Japanese anime and manga cultures but has since expanded into other entertainment mediums such as video games, television series, and movies.
Fanservice typically involves providing visuals, scenes, or narratives that are intended to generate excitement, gratification or arousal among fans. It often includes elements such as sexual or provocative imagery, flirtatious interactions between characters, revealing costumes, or suggestive dialogue. However, fanservice can also encompass non-sexual forms, such as Easter eggs, cameos, character crossovers, or references that are designed to delight and engage the fandom.
The purpose of fanservice is to reinforce the bond between creators and fans by offering content or experiences that cater to their specific interests and desires, ultimately enhancing their enjoyment of the franchise or media product. While fanservice is predominantly targeted at existing fans, it can also serve as a tool for attracting new audiences or expanding the fanbase.
Critics argue that excessive fanservice can be shallow, exploitative, or pandering, detracting from the overall quality and substance of a work. However, proponents argue that when used appropriately and skillfully, fanservice can enhance the emotional connection and sense of immersion for fans, ultimately benefiting both the creators and the audience.
The word "fanservice" is a term that originated in Japanese culture, specifically within the realm of anime and manga. It is a combination of the English word "fan" and the Japanese word "saabisu" (サービス), which means "service" in English. The term was initially coined in the late 1980s to describe elements in anime and manga that are specifically created to cater to the desires and fantasies of fans, often involving sexual or provocative content. Over time, the term has extended beyond its original context and is now used in various forms of media to refer to any content that is designed to please or gratify the fans.
