The spelling of the word "Ersh Earah" may seem confusing, but it actually follows the rules of the International Phonetic Alphabet (IPA). The first syllable, "Ersh," is pronounced with a schwa sound, represented by the symbol ə. The second syllable, "Earah," is pronounced with a long "e" sound, represented by the symbol i, followed by a rhotic "r," represented by the symbol ɹ, and a short "a" sound, represented by the symbol ə. Together, the word is pronounced as "ərshi-ɹə."