Doing an about face refers to a complete change in opinion, attitude, or course of action. The phrase is derived from the military drill movement, where a person on command turns around to face the opposite direction. In a figurative sense, doing an about face implies a swift and total reversal in position or stance.
When used in a personal or professional context, "doing an about face" suggests modifying one's viewpoint or behavior dramatically. It signifies a significant shift in perspective, often characterized by one's complete abandonment of a previous belief, plan, or strategy. This change can occur due to the realization of new information, a sudden revelation, a mistake, or external factors prompting a reevaluation.
The phrase is commonly used in situations where someone does a complete U-turn, publicly contradicting themselves or altering their objectives entirely. It often denotes a contradictory or unexpected change that catches others off guard or leads to confusion. For example, a politician who campaigns on a particular issue but later takes an opposite stance might be accused of doing an about face. Similarly, a company that initially supports a specific product or approach but abruptly discontinues it and embraces an entirely different approach, might be said to have done an about face.
In summary, "doing an about face" denotes a complete reversal in viewpoint, behavior, or direction and is often associated with unexpected or contradictory changes.
