The spelling of the word "doest take off" may seem unusual to some readers, but it is actually an archaic form of the verb "does take off." In IPA phonetic transcription, "doest" would be pronounced as /dʌst/ and "take" as /teɪk/. This spelling was commonly used in Shakespearean English and other early forms of the language. Today, we would use the modern form "does take off" instead, which reflects the changes in English grammar and pronunciation over the centuries.
"Doesn't take off" is a phrase used to describe the lack of success, popularity, or acceptance of something, often referring to a product, idea, trend, or concept. When something "doesn't take off," it means that it fails to gain momentum or to generate significant interest or support from the intended audience or market.
The phrase is derived from the imagery of an object not being able to lift off the ground and soar into the air, like an airplane taking off. It conveys the idea that despite efforts, investments, or expectations, the subject in question fails to achieve the desired level of recognition or success.
This phrase is commonly used in the business and entertainment world to describe ventures or projects that have failed to make an impact or generate the expected level of interest. For example, a new product might "not take off" if it fails to attract consumers or achieve significant sales. Similarly, an idea or concept may "not take off" if it fails to resonate with the public or gain widespread support.
Overall, "doesn't take off" reflects the underperformance or lack of success of something, implying a disappointment or failure to meet initial expectations or goals.