DEMARKETING Meaning and
Definition
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Demarketing is a marketing strategy used by organizations to deliberately reduce customer demand for a product or service. It involves applying marketing techniques and strategies to discourage or limit customer purchases, with the aim of controlling or redirecting demand.
The concept of demarketing arose in the 1970s as a response to various social and economic concerns. For instance, during periods of resource scarcity or environmental issues, demarketing can be employed as a means to decrease consumption and conserve resources. It is also used when demand exceeds supply, enabling organizations to manage public expectations and avoid dissatisfaction due to unmet demand.
Demarketing techniques may include increasing prices, reducing product availability, limiting advertising efforts, or implementing sales restrictions. These measures can discourage potential customers from making purchases or divert their attention to alternative products or services. Organizations often employ demarketing campaigns in industries such as energy, water, or alcohol, where consumption reductions are desired to address public health or environmental concerns.
The primary goal of demarketing is not necessarily to decrease overall sales, but rather to strategically manage customer demand in a way that aligns with business objectives and societal needs. By creating awareness and encouraging responsible consumption, demarketing can contribute to a more sustainable and balanced market ecosystem.
Common Misspellings for DEMARKETING
- semarketing
- xemarketing
- cemarketing
- femarketing
- remarketing
- eemarketing
- dwmarketing
- dsmarketing
- ddmarketing
- drmarketing
- d4marketing
- d3marketing
- denarketing
- dekarketing
- dejarketing
- demzrketing
- demsrketing
- demwrketing
- demqrketing
- demaeketing
Etymology of DEMARKETING
The word "demarketing" is a combination of two words: "de-" and "marketing".
The prefix "de-" in English is derived from the Latin prefix "de-", meaning "down from" or "away from". It is often used to indicate a reversal or removal of something. For example, "devalue" means to reduce the value of something, and "deselect" means to remove a selection.
The word "marketing" is derived from the Latin word "mercatus", meaning "market". It refers to the activities a company undertakes to promote and sell products or services, focusing on creating and maintaining customer relationships.
Therefore, "demarketing" combines the prefix "de-" indicating a reduction or removal, and the word "marketing", suggesting that it refers to strategies or actions aimed at reducing or discouraging the demand for a product, service, or brand.
