Pronunciation: [kˈuːpɒn skˈiːm] (IPA) 
The spelling of the word "coupon scheme" is relatively straightforward with a few notable exceptions. The first syllable, "cou", rhymes with "dew" and the second syllable, "pon", rhymes with "gone". The final syllable, "scheme", is pronounced with a long "e" sound like "beam". The word "coupon" can also be spelled as "coo-pon" with stress on the first syllable. Overall, the IPA pronunciation is /kuːˈpɒn skiːm/.
A coupon scheme refers to a promotional strategy designed by businesses or organizations to offer discounts, special deals, or incentives to consumers in order to encourage purchases or increase customer loyalty. This scheme typically involves the distribution of coupons that can be redeemed for discounts or gifts with a purchase.
Coupons, which are usually printed in newspapers, magazines, or distributed online, are codes or printed vouchers that customers can present to avail benefits like price reductions, free items, or exclusive offers. Coupon schemes are commonly used in various industries including retail, restaurants, hospitality, and online shopping.
One key purpose of a coupon scheme is to attract new customers by enticing them with discounted prices or promotional offers, which can motivate people who may not have considered purchasing a product or service otherwise. Additionally, coupon schemes can encourage repeat business and foster customer loyalty, as consumers are rewarded for their continued patronage.
The effectiveness of a coupon scheme largely depends on its targeting, timing, and value proposition. Businesses carefully design coupon schemes to align with their marketing objectives and budget, ensuring that the discounts they provide do not erode profits significantly while still creating enough value to attract customers.
Overall, a coupon scheme is a marketing tactic that offers incentives to consumers in the form of discounts or special offers, creating an opportunity for businesses to increase sales, build brand awareness, and cultivate customer loyalty.
The word "coupon scheme" is a combination of two words: "coupon" and "scheme".
The term "coupon" originated from the French word "couper", which means "to cut". It initially referred to the detachable portion of a bond or other financial instrument that could be redeemed for payment or other advantages. The concept of coupons gradually expanded to include printed vouchers or tokens used to obtain discounts, freebies, or special deals on products or services.
On the other hand, "scheme" comes from the Old French word "escheme", meaning "figure" or "shape". It later evolved to refer to a plan or system of organizing or arranging something. In the context of "coupon scheme", it denotes a specific arrangement or strategy that involves the use of coupons for various purposes, such as marketing, promotion, or fraud.
