BULK MAIL Meaning and
Definition
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Bulk mail refers to the distribution of large volumes of identical or similar mail items, typically sent by businesses, organizations, or government agencies. Also known as mass mail or direct mail, bulk mail is used as a cost-effective and efficient method for reaching a wide audience with a standardized message.
The process of bulk mail involves the preparation and sorting of a large number of mailpieces for delivery. This may include items such as brochures, circulars, newsletters, advertisements, catalogs, or promotional offers. The key characteristic of bulk mail is that the content is largely the same for all recipients, with minimal personalization.
To send bulk mail, the mailer typically receives a reduced rate from the postal service compared to regular postage costs. The reduced rate is made possible due to the volume of mail being sent and the presorting of the items to streamline the sorting and delivery process. Mailers are required to meet specific criteria set by the postal authority to qualify for bulk mail rates, such as minimum quantity thresholds and specific formatting guidelines.
Bulk mail offers an efficient way for businesses and organizations to communicate with a target audience in a cost-effective manner. It allows for widespread dissemination of information, marketing materials, or notifications to customers, potential clients, or members. However, recipients may also receive bulk mail that they view as unsolicited or unwanted, leading to the term "junk mail" being associated with certain types of bulk mail.
Common Misspellings for BULK MAIL
- vulk mail
- nulk mail
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- gulk mail
- bylk mail
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- bulk nail
Etymology of BULK MAIL
The word "bulk" originated in the late 15th century from the Old Norse word "bolkur" meaning "cargo" or "heap". It later evolved to refer to a large mass or volume of something. The term "mail" originated in the 12th century, derived from the Old English word "male" meaning "bag" or "wallet". In the context of "bulk mail", the term refers to the practice of sending large quantities of mail in a single shipment. The word "bulk" is used to emphasize that it is not individual, personalized mail, but rather a large, standardized quantity sent together.
Similar spelling word for BULK MAIL
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