"Be big on something" is an idiomatic expression used to describe a person's strong preference, enthusiasm, or interest in a particular thing, activity, or idea. It often signifies a person's dedication or commitment towards something they believe in or enjoy.
When someone is "big on something," they hold a significant fondness or passion for a specific subject, action, or lifestyle choice. They might actively engage in it or actively support it. This phrase can be used to refer to various things like hobbies, sports, values, causes, or even certain products or brands.
It usually implies that the individual places great importance or value on the thing they are big on. They may frequently engage in conversations about it, encourage others to participate or learn about it, or constantly recommend it to others.
Being "big on something" may also involve investing considerable time, effort, or resources into the particular interest. It indicates a level of devotion or dedication that can make it a significant part of the person's life.
For example, someone could say, "She is really big on environmental conservation," indicating that the person deeply cares about environmental issues and actively involves themselves in eco-friendly activities or supports related causes. Similarly, one may say, "John is big on exercising," to convey that John is highly committed to maintaining a healthy lifestyle and spends a significant amount of time on fitness activities.
