"Be big on" is a colloquial English expression used to describe a person's strong preference or enthusiasm for something. The phrase is often employed to express one's affinity towards a particular activity, idea, or belief. It implies having a great interest or fondness for a specific concept or object, and being invested in it either emotionally or intellectually.
When someone is said to "be big on" something, it suggests that they consider it important, valuable, or appealing. It could refer to a variety of things, such as a hobby, an ideology, a fashion trend, a particular cuisine, or a specific lifestyle. For instance, a person might state, "I am big on fitness," indicating their passion for and commitment to maintaining physical well-being. Alternatively, it could also refer to a person's dedication to supporting a cause, like saying "She's big on environmental conservation," highlighting their strong interest and active involvement in protecting the environment.
The phrase "be big on" denotes a sense of significance, suggesting that the person holds the subject in question in high regard and often incorporates it into their daily lives or personal beliefs. It signifies an inclination towards embracing and promoting the given matter or area of interest. Overall, "be big on" conveys a person's passion, devotion, and active participation in a particular aspect of life.
