ATRA stands for Automatic Transmission Rebuilders Association. It is a non-profit trade association that represents the automotive transmission rebuilding industry. ATRA was founded in 1954 and has since been dedicated to providing support, resources, and information to transmission rebuilders and other industry professionals.
ATRA serves as the leading authority in automatic transmission diagnosis, service, and repair. It aims to promote ethical and professional business practices within the industry, while also striving to improve the quality of transmission rebuilding services. This is achieved through a variety of means such as industry publications, technical seminars, certification programs, and networking opportunities.
The association provides its members with access to the latest technical information, industry research, and training resources. ATRA also facilitates communication and collaboration between its members, fostering a sense of community and collective growth. Members benefit from the association's wide range of services, including technical hotlines, warranty programs, and marketing support.
In addition to supporting transmission rebuilders, ATRA also provides valuable information and resources to consumers seeking transmission repair services. By working closely with reputable industry professionals, ATRA ensures that consumers receive reliable and competent transmission repair services.
Overall, ATRA plays a vital role in the automatic transmission rebuilding industry, promoting professionalism, knowledge-sharing, and high-quality services. Its commitment to excellence and dedication to industry standards continue to make it a trusted and valuable resource for both industry members and consumers alike.
