AMRA is an acronym that stands for the American Mechanical Rights Agency. It is a performance rights organization (PRO) that specializes in collecting and distributing royalties for music publishers and songwriters. Founded in 2008, AMRA is known for its innovative technology-driven approach to royalty collection and administration.
As a PRO, AMRA is responsible for monitoring the public performance and usage of songs in various media platforms such as radio, television, streaming services, and live performances. They work towards ensuring that songwriters and publishers receive fair compensation for their creative works.
AMRA's role involves licensing the rights to publicly perform musical compositions. They negotiate licensing deals with various establishments such as radio and television stations, streaming platforms, concert venues, bars, and restaurants. AMRA then collects performance royalties from these licensees and distributes them to the appropriate songwriters and music publishers.
The organization employs advanced data analysis and technology to track and document song performances across different media channels. AMRA's extensive database and monitoring systems provide accurate and efficient tracking of musical works, allowing them to collect royalties more effectively.
Overall, AMRA plays a vital role in protecting the rights and ensuring the monetary interests of songwriters and publishers. By managing and distributing royalties, they support the music industry and contribute to the sustainability of the creative arts.
