Pronunciation: [zˌɛdtˌiːtˈiː] (IPA) 
The acronym ZTT is pronounced as "zee-tee-tee" and spelled using the English alphabet, Z-T-T. The phonetic transcription in IPA for this word is /zi ti ti/. ZTT stands for "Zang Tumb Tumb," the title of a Futurist art book from the early 20th century. The word is often used to describe the ZTT Records label founded by producer Trevor Horn, which is known for its innovative and unique approach to music production.
ZTT is an acronym that stands for "Zang Tumb Tuum," which is a record label and multimedia creative platform based in the United Kingdom. The name "Zang Tumb Tuum" itself is derived from the Dadaist poem "Zang Tumb Tumb" by Filippo Tommaso Marinetti. ZTT was founded in 1983 by music producer Trevor Horn, his wife Jill Sinclair, and journalist Paul Morley.
ZTT gained prominence during the 1980s and 1990s for its innovative approach to music production and its integration of visual elements, design, and multimedia. The label aimed to push the boundaries of traditional music marketing and create a complete sensory experience for its audience.
ZTT became known for its roster of artists that included Frankie Goes to Hollywood, Art of Noise, and Propaganda, among others. These artists were known for their groundbreaking and experimental approach to music.
Beyond its music releases, ZTT also ventured into film production, art direction, and multimedia projects. The label's artwork and music videos were often visually striking and had a significant impact on the visual aesthetic of the time.
In summary, ZTT is a UK-based record label and multimedia platform founded in 1983. It gained recognition for its innovative approach to music production, integration of visual elements, and its roster of groundbreaking artists. ZTT aimed to create a complete sensory experience for its audience and pushed boundaries in both music and visual arts.
