The word "yellowface" is spelled with two syllables; /ˈjɛl.oʊ.feɪs/. The first syllable is pronounced like the word "jello," with a short "e" sound and stress on the first syllable. The second syllable is pronounced with a long "o" sound, stress on the first syllable, and a diphthong "ey" at the end. This word is used to describe the act of using makeup or prosthetics to make someone of another race appear Asian, specifically in a stereotypical or mocking manner.
Yellowface refers to a practice in the entertainment industry and Western performance art where non-Asian individuals, most commonly white actors, use makeup, prosthetics, or other techniques to alter their appearance in order to portray Asian characters. This term encompasses the act of imitating Asian physical features, such as slanted eyes or yellow skin tone, often done in a caricatured and exaggerated manner. Yellowface is widely recognized as a form of cultural appropriation and racial stereotype that perpetuates harmful representations of Asian communities.
Yellowface has a long history, originating in the 19th and early 20th centuries when racial discrimination against Asians was rampant. It was prevalent in the United States during the era of Minstrel shows, vaudeville performances, and early Hollywood films, where white actors would artificially transform themselves into Asian characters, reinforcing harmful stereotypes and reinforcing xenophobic and Orientalist attitudes towards Asians.
Today, yellowface is highly contentious and widely condemned for its offensive nature and its negative impact on Asian representation and cultural understanding. It disregards the diversity and complexity of Asian identities, reducing them to one-dimensional caricatures. Advocacy efforts by Asian communities and allies have led to increased awareness and criticism of yellowface, calling for more authentic and representative depictions of Asians in the media and entertainment industry. Additionally, the progress made in recent years has seen a rise in Asian actors being cast in roles that were historically portrayed in yellowface, promoting more inclusive representation in society.
The word "yellowface" is formed by combining the word "yellow", which refers to the color often associated with the Asian race, and the word "face". It is primarily used to describe a form of theatrical makeup or elements of performance that involve non-Asian actors portraying Asian characters in a stereotypical or offensive manner. The term emerged in the late 20th century as a critique of instances of racial appropriation and caricature typically seen in Western media. The word "yellowface" aims to draw attention to the racially insensitive portrayal of Asians in various forms of media and entertainment.