The phrase "were on the air" is commonly used in broadcasting to inform listeners that a program has begun broadcasting. Being one of the most commonly used phrases in broadcasting industry, it is pronounced as /wɜr ɒn ði er/ in IPA phonetic transcription. The first syllable, "were" is pronounced with a short "e" sound, followed by an "r" sound. The second syllable, "on" is pronounced with a schwa vowel sound, "air" is pronounced with a long "a" sound followed by an "r" sound.
" Were on the air" is a phrase commonly used in broadcasting to indicate that a radio or television station is currently transmitting its programs or content. It signifies that the station has commenced broadcasting and that its signal is accessible to the public.
The phrase is often employed to inform listeners or viewers that they can now tune in and enjoy the scheduled programming. When a station is "on the air," it suggests that the technical equipment, such as transmitters and broadcasting systems, are actively functioning and transmitting the audio or visual content over the airwaves.
Being "on the air" carries implications of an established connection between the broadcaster and the audience, as it conveys the notion of a live and immediate experience. This phrase is frequently announced or visually displayed at the beginning of broadcasts or after commercial breaks to notify the audience that the station is ready to resume transmitting content.
The phrase "were on the air" is synonymous with phrases like "live on air" or simply "live," which are used interchangeably within broadcasting industries worldwide. Additionally, it indicates that the station is operating within its authorized frequency and allocated time slot under legal and regulatory measures. Thus, "were on the air" is a pivotal phrase that signifies a broadcasting station's readiness to communicate and entertain the audience through its on-air programming.