Pronunciation: [wɜː bˈɪɡ ˈɒn] (IPA) 
The phrase "were big on" is commonly used to express that someone or something is highly valued or important. In terms of spelling, the "were" is pronounced /wɜr/ with a silent "e" at the end, while "big" is pronounced /bɪɡ/ with a short "i" sound. The preposition "on" is pronounced /ɑn/ with a short "o" sound. Overall, the phrase is spelled as it is pronounced, with each syllable being clearly enunciated.
"Big on" is a colloquial phrase that implies a strong enthusiasm or preference for something. It is often used to describe a person, group, or organization's intense interest or penchant for a particular activity, idea, or value.
The phrase "were big on" suggests a keen dedication or emphasis on a certain topic or practice. It conveys the notion that the subject in question holds great importance or significance in the eyes of the individual or group being referred to. This expression can be used in various contexts to highlight a favored or favored area of focus.
For instance, in a sports context, one might say, "She was big on tennis," to convey that she had a great passion and interest in the sport, possibly participating regularly or following it intently. Similarly, in a dietary context, one might state, "They are big on organic food," meaning that they strongly prioritize consuming organic products and advocate for their benefits.
"Were big on" serves as an idiomatic way to emphasize the prominence and commitment to a particular aspect. It suggests a more than average dedication or affinity, revealing the high regard or value placed upon the subject matter by the person, group, or organization being described.
