A web banner refers to a graphical advertisement or promotional element displayed on a website. It consists of a rectangular or square-shaped image accompanied by text, designed to attract the attention of visitors and encourage them to click on it to reach a specific landing page. Web banners typically aim to generate traffic to a website or promote a product, service, event, or brand.
These banners can be found on various positions of a webpage, including the top, bottom, sides, or interspersed within the content. They are often colorful, eye-catching, and visually appealing to capture the visitors' interest amidst the surrounding webpage content.
Web banners can come in various formats, such as static banners (displaying a single image), animated banners (incorporating moving elements or transformations), or interactive banners (allowing user engagement through interactions like games, quizzes, or surveys). They are commonly in the form of JPEG, PNG, GIF, or HTML5 files.
Advertisers can run web banner campaigns by placing their banners on specific websites or engaging with ad networks, which distribute the banners across a wider range of websites or target specific audience segments. The success of web banners is often measured through click-through rates (CTR) or conversions, such as purchases, sign-ups, or downloads, resulting from users interacting with the banner.
Overall, web banners play a significant role in digital marketing, providing businesses with a visually appealing and interactive means to promote their offerings and increase brand visibility on the internet.
The word "web banner" is a combination of two terms: "web" and "banner".
The term "web" refers to the World Wide Web, which is the system of interconnected documents and information that can be accessed over the internet.
The word "banner" has its roots in Old French, where "baniere" meant a flag or a sign identifying a group or cause. It has descended from the Late Latin word "bannum" meaning a proclamation or a public notice. Over time, "banner" has come to represent a graphic image or advertisement displayed prominently on a website.
Thus, "web banner" is a term coined to describe a graphical advertisement displayed on a website, combining the concept of the internet (web) and the visual representation (banner).