VPP stands for Volume Purchase Program. It is a business-oriented program designed to enable organizations or institutions to purchase apps and other digital content in bulk from Apple's App Store by providing them with discounted pricing. The VPP is primarily aimed at educational institutions, such as schools or universities, as well as businesses that wish to distribute apps to their employees.
Under the VPP, organizations create a managed distribution account that allows them to purchase app licenses in bulk. These licenses can then be distributed to individual users or devices using mobile device management (MDM) solutions or redeemed through redemption codes. This efficient distribution method can save organizations time and effort when deploying apps across multiple devices.
VPP offers flexible purchasing options, allowing organizations to purchase apps and books for iOS, macOS, and tvOS devices. The program provides several benefits, including volume discounts, centralized licensing and app management, the ability to retain full ownership and control of app licenses, as well as the means to distribute personalized content to specific users or groups.
In summary, VPP provides a streamlined process for organizations to purchase and distribute digital content to a large number of users or devices from Apple's App Store, all while offering cost savings, centralized management, and efficient deployment capabilities.
