Pronunciation: [vˈɪʒən stˈe͡ɪtmənt] (IPA) 
The spelling of "vision statement" is straightforward. The first syllable, "vi", is pronounced /vɪ/, with the "i" sounding like the "i" in "sit". The second syllable, "sion", is pronounced /ʃən/, with the "s" sounding like "sh" and the "ion" sounding like "shun". Together, the word is pronounced /ˈvɪʒən ˈsteɪtmənt/. A vision statement is a statement that outlines a company's long-term goals and aspirations.
A vision statement is a concise and inspiring description of an organization's aspirations and long-term goals. It is a declaration that outlines the direction and purpose of an organization, articulating where it aims to be in the future. A vision statement embodies the organization's ideal image, its primary objectives, and the impact it aspires to create in the world.
Typically, a vision statement is forward-looking and ambitious, reflecting the organization's core values and its desired future state. It serves as a guiding beacon, offering guidance and inspiration to both employees and stakeholders. By defining the purpose and values of the organization, a vision statement helps align all members towards a common objective.
A well-crafted vision statement should be clear, concise, and easy to understand. It should transcend time and remain relevant throughout the organization's existence. While it may encompass some specifics about the business or industry, its primary focus is on the broader impact and purpose of the organization.
Moreover, a vision statement should motivate and inspire individuals by presenting a compelling and desirable future vision. It sets the stage for the organization's strategic planning, decision-making, and actions. By providing a shared sense of purpose and direction, a vision statement becomes a unifying force that aligns all stakeholders towards achieving the organization's long-term goals and aspirations.
The word "vision statement" is formed from two main components: "vision" and "statement".
The term "vision" originates from the Latin word "visio", meaning "sight" or "the act of seeing". It has its roots in the verb "videre", which means "to see". Over time, "vision" has come to refer not only to physical sight but also to the ability to imagine or perceive something in the mind.
The word "statement" comes from the Old French term "estatement", which means "a declaration". It is derived from the Latin word "statum", the past participle of "stare", meaning "to stand". Initially, "statement" referred to a formal or official declaration of facts or opinions.
When combined, "vision statement" refers to a concise and inspiring declaration of an organization's purpose, aspirations, and goals for the future.
