VIEWBOOK Meaning and
Definition
-
A viewbook is a visual publication or printed material, typically resembling a magazine or booklet, that provides an informative and captivating overview of an institution, such as a college, university, or school. It serves as a comprehensive and visually appealing representation of the institution's strengths, features, and offerings, presenting a visual narrative of campus life, academic programs, facilities, students, faculty, and other significant aspects.
In a viewbook, the primary objective is to create a positive and enticing impression of the institution, aiming to attract potential students, parents, and other stakeholders. It often includes vibrant photographs, graphics, and well-crafted content to showcase the institution's uniqueness, educational opportunities, extracurricular activities, campus environment, and overall culture. Viewbooks are typically created and distributed by the institution's marketing or admissions departments to engage and inform prospective students and to facilitate their decision-making process.
Viewbooks often play a crucial role in the college or university search process, as they provide an initial glimpse into the institution and help establish the first impression. They are designed to evoke an emotional connection with the readers and provide an insider's look into the institution's community and offerings. By highlighting the key aspects of an institution, viewbooks serve as influential marketing tools that strive to differentiate the institution from its competitors and attract potential students.
Etymology of VIEWBOOK
The term "viewbook" is a compound word derived from the combination of "view" and "book".
- "View" comes from the Middle English word "vewe" which originated from Old French "veue" meaning "sight" or "vision". The Old French word derived from the Latin word "visus" which means "sight" or "view".
- "Book" comes from the Middle English word "bok" which originated from the Old English word "bōc" meaning "book" or "document". The Old English word derived from the Proto-Germanic word "bōks" which means "beech tree", as early Germanic tribes used beech tree bark for writing.
The combination of "view" and "book" in "viewbook" suggests a publication or document that provides a visual representation or showcase of something.
