Vendibility is a word that refers to the quality of being sellable or marketable. It is spelled as [ven-də-bil-i-tee], with four syllables and the primary stress on the second syllable. The first vowel 'e' is pronounced as a short vowel sound /ɛ/ and the second vowel 'i' is pronounced as a long vowel sound /aɪ/. The suffix '-ity' is used to create abstract nouns from adjectives, as in 'ability', 'credibility' and 'flexibility'. So, vendibility suggests the ability or quality to be sold or marketed.
Vendibility refers to the quality or characteristic of an item, product, or service that makes it easily marketable or sellable. It pertains to the degree to which something has the potential to be bought or purchased by consumers or customers in a market. The concept of vendibility centers around evaluating the commercial viability or marketability of a particular offering.
In order for an item to possess a high level of vendibility, it typically needs to satisfy certain criteria. These criteria may include factors such as demand and desirability among customers, competitive pricing, uniqueness or differentiation from similar offerings, functional or performance advantages, and overall quality. Vendibility also takes into consideration the feasibility of promoting, advertising, and distributing the product or service to the target market.
The antithesis of vendibility is a lack of marketability. If a product or service fails to meet consumer needs, is overpriced, lacks demand, or faces challenges in distribution and promotion, it is considered to have low vendibility.
For companies and businesses, assessing the vendibility of their offerings is crucial for success in the marketplace. It helps them understand the potential profitability and sustainability of their products or services. Additionally, vendors and manufacturers often invest in market research and analysis to gain insights into consumer preferences and market trends, which in turn aids in improving the vendibility of their offerings.
State of being saleable.
Etymological and pronouncing dictionary of the English language. By Stormonth, James, Phelp, P. H. Published 1874.
The word vendibility derives from the Latin word vendibilis, which means that which is capable of being sold. It is formed from the verb vendere, meaning to sell, combined with the suffix -ibilis, indicating capable of.