UNDERPRICES Meaning and
Definition
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Underprices (verb):
To assign or offer a price for a product, service, or asset that is lower than its perceived or expected value, or lower than the prevailing market rate. This action often occurs intentionally, either as a strategic move to gain a competitive advantage or as a deliberate effort to sell quickly and generate immediate cash flow. When an item is underpriced, it is usually sold for less than its true worth, providing a potential bargain for the buyer.
Underpricing can be applied to various contexts, such as business transactions, financial markets, or consumer goods. In business, companies may underprice their products or services as a marketing tactic to attract customers, penetrate new markets, or build brand loyalty. In financial markets, underpricing can refer to the setting of an initial public offering (IPO) price below its perceived market value to encourage a high level of demand and strong investor interest. For consumer goods, retailers or sellers may temporarily lower prices below regular market rates to attract customers, clear excess inventory, or create a buzz for a new product.
While underpricing may be advantageous to the buyer, the seller usually undertakes certain risks or sacrifices potential profits in the process. Therefore, the practice of underpricing is often a careful decision made to achieve specific objectives in the short or long term.
Common Misspellings for UNDERPRICES
Etymology of UNDERPRICES
The word "underprices" is formed by combining two components: "under" and "prices".
1. "Under" is a preposition commonly used to indicate a position beneath, lower than, or below something else. It comes from the Old English word "under", which had the same meaning.
2. "Prices" is the plural form of the noun "price". The word "price" originated from the Old French word "pris", meaning "value" or "worth". It can be traced further back to the Latin word "pretium", which means "price" or "reward".
When the prefix "under-" is added to "prices", it forms the verb "underprices". This term refers to the act of setting a price for something lower than its perceived or market value.
Conjugate verb Underprices
CONDITIONAL
I
would underprice
we
would underprice
you
would underprice
he/she/it
would underprice
they
would underprice
FUTURE
I
will underprice
we
will underprice
you
will underprice
he/she/it
will underprice
they
will underprice
FUTURE PERFECT
I
will have underpriced
we
will have underpriced
you
will have underpriced
he/she/it
will have underpriced
they
will have underpriced
PAST
I
underpriced
we
underpriced
you
underpriced
he/she/it
underpriced
they
underpriced
PAST PERFECT
I
had underpriced
we
had underpriced
you
had underpriced
he/she/it
had underpriced
they
had underpriced
PRESENT
I
underprice
we
underprice
you
underprice
he/she/it
underprices
they
underprice
PRESENT PERFECT
I
have underpriced
we
have underpriced
you
have underpriced
he/she/it
has underpriced
they
have underpriced
I
am underpricing
we
are underpricing
you
are underpricing
he/she/it
is underpricing
they
are underpricing
I
was underpricing
we
were underpricing
you
were underpricing
he/she/it
was underpricing
they
were underpricing
I
will be underpricing
we
will be underpricing
you
will be underpricing
he/she/it
will be underpricing
they
will be underpricing
I
have been underpricing
we
have been underpricing
you
have been underpricing
he/she/it
has been underpricing
they
have been underpricing
I
had been underpricing
we
had been underpricing
you
had been underpricing
he/she/it
had been underpricing
they
had been underpricing
I
will have been underpricing
we
will have been underpricing
you
will have been underpricing
he/she/it
will have been underpricing
they
will have been underpricing
I
would have underpriced
we
would have underpriced
you
would have underpriced
he/she/it
would have underpriced
they
would have underpriced
I
would be underpricing
we
would be underpricing
you
would be underpricing
he/she/it
would be underpricing
they
would be underpricing
I
would have been underpricing
we
would have been underpricing
you
would have been underpricing
he/she/it
would have been underpricing
they
would have been underpricing
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