THIRD SCREEN Meaning and
Definition
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The term "third screen" refers to a concept that emerged in the early 2000s, describing a portable electronic device that serves as an additional screen for multimedia consumption. It typically refers to mobile phones or smartphones, which have become an integral part of modern life.
The term "third screen" originated from the notion that the first screen is the traditional television set, and the second screen is the personal computer. The third screen supplements these two by providing a portable and compact device for viewing various forms of media, including videos, pictures, and web content. It leverages the advancements in mobile technology to offer a convenient and on-the-go viewing experience.
The third screen has transformed the way people consume media. It brings together various functionalities such as internet browsing, video streaming, social media access, and gaming in a single device. With the proliferation of smartphones, the third screen has become an essential tool for communication, entertainment, and information retrieval.
Moreover, the concept of the third screen has also had significant impacts on advertising and marketing industries. Advertisers and brands now optimize their campaigns to engage with users through this medium. The third screen represents an avenue to reach a wide and diverse audience, making it an attractive platform for companies to promote their products and services.
In summary, the term "third screen" refers to a portable electronic device, particularly mobile phones or smartphones, which serve as an additional screen for multimedia consumption. It has revolutionized the way people interact with media and has become an essential tool for communication and entertainment in the modern digital era.
Etymology of THIRD SCREEN
The term "third screen" refers to the mobile phone or portable device screen, which is considered as the third primary platform for consuming media content, in addition to traditional platforms like television (first screen) and computers (second screen).
The etymology of the term is rooted in the historical progression of screen-based media technology. The first screen refers to the television screen, which has been a dominant medium for entertainment and information for decades. The second screen initially referred to computer screens, as personal computers became more common and people started using them simultaneously with television for multi-tasking purposes or accessing additional content related to what they were watching.
With the rise of mobile phones and portable devices capable of displaying media content, the concept of the third screen emerged. It denotes the idea that these devices have become a primary screen for many people, serving as a platform for various activities, including entertainment consumption, social media, communication, and more.
