Teleselling, also spelled as "telemarketing", is the act of selling or promoting a product or service over the phone. It is spelled with a prefix "tele-" which means "at a distance" and "selling" which is derived from the word "sell". The phonetic transcription of teleselling is /ˈtelɪˌsɛlɪŋ/, with stress on the second syllable. The letter "e" in the second syllable is pronounced as a short vowel sound /ɛ/. This word is commonly used in the business industry for sales and customer service purposes.
Teleselling refers to the practice of selling products or services over the telephone. It is a form of direct marketing where sales representatives or telemarketers use the telephone as their primary tool to connect with potential customers and promote their offerings. Teleselling involves a structured approach, persuasive communication, and active listening skills to engage prospects, introduce the product or service, address customer queries or concerns, and ultimately close the sale.
Teleselling typically involves targeted cold calling, where telemarketers reach out to individuals or businesses who may have expressed interest or are deemed potential customers based on demographic or market research. It may also include calling existing customers to upsell or cross-sell additional products or services.
Teleselling relies heavily on effective communication, as sales representatives need to convey the value proposition, features, and benefits of the product or service, while adapting their approach to different customer needs and objections. It often entails following a script or predefined call structure, incorporating persuasive techniques to build rapport, overcome objections, and influence the customer's purchasing decision.
In addition to making sales, teleselling can also serve other objectives such as gathering customer feedback, conducting market research, or generating leads for further follow-ups. Effective teleselling requires proper training, product knowledge, and strong interpersonal skills to establish trust and establish long-term customer relationships.
The word "teleselling" is a combination of two words: "tele" and "selling".
1. "Tele" comes from the Greek word "tēle", meaning "far off" or "at a distance". It is commonly associated with telecommunications or distance communication.
2. "Selling" refers to the act of exchanging goods or services for money.
When these two words are combined, "teleselling" refers to the practice of selling goods or services remotely or over a distance, typically through the use of telephone communication.