TELEMARKETING Meaning and
Definition
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Telemarketing refers to a marketing strategy that involves soliciting potential customers and selling products or services over the phone. It is a direct marketing approach where sales representatives or telemarketers make outbound calls to individuals or businesses with the aim of generating leads, making sales, or gathering market research data.
Telemarketing typically involves the use of scripted sales pitches to capture the attention of the recipient and persuade them to take a desired action, such as making a purchase or setting up a meeting. These calls can be initiated by a company's internal staff or outsourced to dedicated telemarketing agencies.
The goal of telemarketing is to establish a direct line of communication, allowing companies to reach a large number of potential customers quickly and efficiently. Telemarketers employ various techniques such as cold calling, where they contact individuals who have not specifically expressed interest in their product or service, or warm calling, where they contact individuals who have shown some previous interest or have a pre-existing relationship with the company.
While telemarketing can be an effective method to generate sales and build customer relationships, it is often regarded as intrusive and annoying by many recipients. As a result, several countries have implemented laws and regulations, such as "Do Not Call" lists, to protect individuals from unwanted telemarketing calls.
Top Common Misspellings for TELEMARKETING *
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Other Common Misspellings for TELEMARKETING
Etymology of TELEMARKETING
The word "telemarketing" is a combination of two components: "tele" and "marketing".
The prefix "tele" comes from the Greek word "tele", meaning "far off" or "at a distance". It is commonly used in words related to telecommunications or distance communication, such as "telephone" and "television".
The word "marketing" refers to the process of promoting, selling, and distributing products or services. It originates from the Latin word "mercatus", which means "market" or "trading".
Therefore, "telemarketing" combines these two elements to describe the practice of marketing or selling products and services by using telecommunications technology to interact with potential customers remotely.
